February 20, 2009

Google FeedBurner’s Funny Headlines Will Make You Laugh

by Praveen Rajan

Can funny headlines work for your Internet business? Here’s how Google is using humor to give FeedBurner a personality of its own

My Feeds Could Use Some Beach Time

That’s what I first saw on my FeedBurner homepage right after switching it to work with my Google Account. At first I was puzzled, then I realized they were “hitting” me with a random funny headline every time I logged in — neat!

feedburner-funny-headlines

Here’s a collection of funny headlines that I’ve seen on my FeedBurner homepage — have you seen anything else?

  1. My Feeds know the first pancake is never a keeper
  2. My Feeds are getting Googlier still
  3. My Feeds look for the open shot on the low post
  4. My Feeds go with flat fronts over pleats
  5. My Feeds know G (m1 * m2/r²) applies to them
  6. My Feeds know a first mate on a ship that might suit us
  7. My Feeds walked both ways uphill in a blizzard
  8. My Feeds エンジョイライフ!
  9. My Feeds are making new resolutions
  10. My Feeds are cleared for the visual
  11. My Feeds are bundling up and hunkering down
  12. My Feeds will try something new
  13. My Feeds know a first mate on a ship that might suit us
  14. My Feeds might be five years old
  15. My Feeds could use some beach time
  16. My Feeds will have pancakes in the Age of Enlightenment
  17. My Feeds are reconsidering some resolutions
  18. My Feeds @*&#%*?!!!
  19. My Feeds come here often
  20. My Feeds enjoy popping the bubble wrap
  21. My Feeds wouldn’t dare
  22. My Feeds wonder what the rotation will look like
  23. My Feeds might just twist and shout

Would Funny Headlines Work for Your Internet Business?

To answer that question, just start thinking about your target audience.

Who are you trying to reach? And how would you portray your brand in the eyes of your customers?

In marketing, your first sentence or headline is everything. You have to grab your customers’ attention, as fast as possible.

Humor works for most businesses, and will do wonders especially in the form of funny headlines. However, if your brand stands for something serious, then you may want to use this tactic moderately.

(FeedBurner is the leading RSS feed reader, and was acquired by Google in 2007 for around $100 million US dollars)

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