Here’s a viral video created by McCann Worldgroup Singapore for GMP, a HR consultancy firm based in Singapore.
The video first appeared online on 21 April 2008, showing what appeared to be CCTV footage of two men being followed out of an office lift by the ghost of an old woman. It has since accumulated more than 650,000 views on YouTube.
Marketing-Interactive reported this last year:
GMP owned up to the ‘ghost video’, 10 days after it first appeared, and released a statement in another video which featured the company’s manager of corporate services, Josh Goh.
The revelation of the ‘ghost video’ as a marketing effort made it newsworthy for Channel 5 and Channel U, and both stations ran stories on the campaign in the news. In the video Goh said that no one should work late, and stress and ill health are common downsides of late nights in the office - and if you are really unlucky, you could even meet a ghost.
“Besides great awareness, there was a lot of traffic to the GMP microsite and the number of CVs uploaded increased exponentially,” Madon said.
Check out the dedicated blog: http://www.rafflesplaceghost.net/blog/
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