Learn The Latest Profit-Making Tactic Used by The Fastest Growing Online Stores in North America
The hardest part about marketing an online business is to get it off the ground. It’s even harder when you’re starting from scratch. Your biggest problem is how to generate “profitable” traffic to your website.
One of the easiest ways to generate profitable traffic without spending any money up-front is to get your product or service reviewed by bloggers. However, because it’s easy, most bloggers that would be interested to review your product might have already been approached by your competitors.
How can you beat your competitors?
Incentivize Your Reviewers With Discount Coupons
Do you like receiving gifts? I do. And so do bloggers.
Every one loves to receive something. So, rather than just ask a blogger to review your product, make it “meaningful” for them. Give them a few “exclusive” discount coupons that they can use on your website.
Most of the popular shopping cart services, such as Shopify, support discount coupons. Even if your shopping cart does not support discount coupons, there is nothing to stop you from using this concept.
Step 1: Create a List of Reputable Bloggers
Are you keeping a list of reputable bloggers in your industry?
If you haven’t got one, then it’s time to start. Keep this list fresh, by always updating it with new (and relevant) bloggers. You don’t need any fancy tool for this, as Microsoft Excel or Google Docs can do it easily. Here’s a format I would recommend to keep track of your bloggers:
If you haven’t got any bloggers in mind, then it’s best to start searching for blogs using Google Blog Search. As an example, if I were selling aquascaping products, I would start by searching for all blogs that mention the word “aquascaping”.
Hot Tip: it’s always best to get reviewed by bloggers that are already ranked on Google. This way, you can get your website indexed faster, and build higher quality traffic.
Step 2: Create Discount Coupons & Track It
Like I said earlier, you don’t have to worry if you’re not using a shopping cart system. It’s a nice to have, but you may not need it when you’re just starting out.
Either way, it’s time to create some exclusive discount coupons that you can offer to your panel of bloggers that they can give away to their readers or choose to use for themeselves. Remember: the trick is to make these discount coupons seem exclusive. So, don’t publish the same discount coupons anywhere else.
Use this exercise as a way to promote the reviewed product. For example, if you’re asking a blogger to review your latest e-book, then craft the discount coupon to specifically for that product:
BOUNTY33: Enjoy a 33% discount when you buy this e-book within the next 48 hours
Here are a few more recommendations when crafting your campaign:
- Personalize your coupons: if you’re contacting a list of 10 bloggers, then try to create 10 different coupons with their blog names as the coupon names. This will make your coupons seem more meaningful for the selected bloggers
- Keep it scarce: As Seth Godin says, “scarcity creates demand”, people want something that others can’t have. Perhaps set your coupon to expire within 48 hours, or allow it to be used up to three times
If you don’t have a shopping cart system to do all the magic discount coupon rules, then start with something simple. Remember to track which coupons go out to the bloggers, the expiry dates, and any other “manual” rules that you’re assigning to it. Put this down in a spreadsheet (Google Docs) and always keep it updated.
Step 3: Craft Your Review Email
This is the most important step. You need to craft a good email that is able to capture the blogger’s attention and get him/her to review your product.
Here’s an email we helped write for a client, not too long ago:
I’m a big fan of your blog, and follow it daily on RSS. Love your latest post on “How to Make Your Backpacks Last Forever”.
Our company, Super Duper Backpacks recently launched a new range of custom handmade backpacks, known as the Evolution series. It’s an amazing item in our store, and we’re sure your readers will love them too. You can find more information about it here: http://super-duper-backpacks.com/evolution
We would be delighted if you could review this product on your blog, good or bad. As a token of appreciation here’s an exclusive discount coupon you can give away to your readers for this product. Feel free to copy and paste the offer details below on to your blog or sidebar:
Enjoy a 33% discount on the Evolution backpack
Offer valid till the end of January 2009
Go to: http://super-duper-backpacks.com/evolution
Feel free to email me for any help. I’d be happy to lend a hand and answer your questions.
In the meantime, keep up the great work with your blog!
Go ahead and copy the sample above. The important part is to personalise each email for every blogger. Yes, it takes a little time, but you will be surprised by the number of positive replies you will get from this.
Here are secrets we share with our clients:
- Personalise every email: you can reuse a template, but at least address the person on a first name basis, and mention something nice about his/her blog
- Show that you care: try and read the blog, and pick up a couple of points about what you like. Mention this in the first paragraph. If you liked the blogger’s latest post, then mention that. The trick is to sound genuine
- Keep it simple: remember that you’re only sending an email. You don’t need fancy graphics or HTML. Bloggers will be able to “smell” bad copy and paste work
- Do not pressure anyone: there’s no need to force a good review. Bloggers will only promote your product if it’s good. If you get some negative reviews, then just be up-front about it, and reply to the blog post with a comment to give your side of the story
Start Building Your List of Bloggers, & Enjoy The Phenomenal Effect of Word of Mouth Marketing
This tactic has worked for many successful online businesses. It’s best to keep a long list of bloggers, and try different review offers every now and then. You will be amazed by the buzz that this type of campaign can generate for your business.