February 20, 2009

Google FeedBurner’s Funny Headlines Will Make You Laugh

by

Can funny headlines work for your Internet business? Here’s how Google is using humor to give FeedBurner a personality of its own

My Feeds Could Use Some Beach Time

That’s what I first saw on my FeedBurner homepage right after switching it to work with my Google Account. At first I was puzzled, then I realized they were “hitting” me with a random funny headline every time I logged in — neat!

feedburner-funny-headlines

Here’s a collection of funny headlines that I’ve seen on my FeedBurner homepage — have you seen anything else?

  1. My Feeds know the first pancake is never a keeper
  2. My Feeds are getting Googlier still
  3. My Feeds look for the open shot on the low post
  4. My Feeds go with flat fronts over pleats
  5. My Feeds know G (m1 * m2/r²) applies to them
  6. My Feeds know a first mate on a ship that might suit us
  7. My Feeds walked both ways uphill in a blizzard
  8. My Feeds エンジョイライフ!
  9. My Feeds are making new resolutions
  10. My Feeds are cleared for the visual
  11. My Feeds are bundling up and hunkering down
  12. My Feeds will try something new
  13. My Feeds know a first mate on a ship that might suit us
  14. My Feeds might be five years old
  15. My Feeds could use some beach time
  16. My Feeds will have pancakes in the Age of Enlightenment
  17. My Feeds are reconsidering some resolutions
  18. My Feeds @*&#%*?!!!
  19. My Feeds come here often
  20. My Feeds enjoy popping the bubble wrap
  21. My Feeds wouldn’t dare
  22. My Feeds wonder what the rotation will look like
  23. My Feeds might just twist and shout

Would Funny Headlines Work for Your Internet Business?

To answer that question, just start thinking about your target audience.

Who are you trying to reach? And how would you portray your brand in the eyes of your customers?

In marketing, your first sentence or headline is everything. You have to grab your customers’ attention, as fast as possible.

Humor works for most businesses, and will do wonders especially in the form of funny headlines. However, if your brand stands for something serious, then you may want to use this tactic moderately.

(FeedBurner is the leading RSS feed reader, and was acquired by Google in 2007 for around $100 million US dollars)

23 responses to “Google FeedBurner’s Funny Headlines Will Make You Laugh”

  1. These days, there is just so much content on the web and you definitely need to make an effort to stay ahead and get noticed. If you're not different, you are left behind.

    Thanks for sharing your ideas on how to improve and raise our awareness / rankings in the web sphere.

    What if your funny headline does not totally correlate with the content of your post? You might not get the targeted traffic that you seek. Would you prefer random traffic from those who find it funny, over those who know what they are after.

    Perhaps it just depends on what content you are putting up.


    Alex TheBackpackr.com
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    Find me on Facebook: thebackpackr.com/facebook

  2. @alex: thanks for highlighting the point! Being different matters, especially in markets where your competitors are inching towards parity (think: telcos)

    I think a funny headline should correlate to the content of the post / article. Readers that bite on to your headline are buying into a promise of something that the author has to deliver. Anything less, and you'd see a spike in bounce rates.

    In the case of this FeedBurner example – it's isolated to registered users. The technique here (ala Flickr's login greeting) is perfect if you need to create a casual brand persona.

  3. getting noticed is one of the hardest thing to do but only with people who has lesser creativity in mind, its like taking a second chance to acquire the attention of other people, with just one blink of an eye they might just ignore you on the list if you haven't created catchy words..

  4. Memory Cards says:

    I think a funny headline should correlate to the content of the post / article. Readers that bite on to your headline are buying into a promise of something that the author has to deliver. Anything less, and you'd see a spike in bounce rates.

  5. What if your funny headline does not totally correlate with the content of your post? You might not get the targeted traffic that you seek. Would you prefer random traffic from those who find it funny, over those who know what they are after.

  6. nidhig57 says:

    I think funny article is good for business sometimes only. People want seriousness in their contents. even they are searching for some important topic & find hilarious thing, mind changes a lot.

  7. Anthonyg5756 says:

    Funny Headlines often do a good business. People are more interested in knowing about this.

  8. Buy Hosting says:

    I think a funny headline should correlate to the content of the post / article. Readers that bite on to your headline are buying into a promise of something that the author has to deliver. Anything less, and you'd see a spike in bounce rates and it works!

    Thanks and Regards

  9. Making the headline funny and catchy makes people to go through the feed

  10. I think a funny headline should correlate to the content of the post / article. Readers that bite on to your headline are buying into a promise of something that the author has to deliver. Anything less, and you'd see a spike in bounce rates.

    Cheers

  11. thanks for your nice experience to share with us .Really awesome article with plenty of informative things to be known for us .Keep posting more articles like this.

  12. Who are you trying to reach? And how would you portray your brand in the eyes of your customers?

    In marketing, your first sentence or headline is everything. You have to grab your customers’ attention, as fast as possible.

    Thanks

  13. Absolutely yes, you can try make a funny headlines for a content then put in reddit, a long and funny title will bring you lots of traffic.

  14. The evolution of internet marketing or the so called SEO services, have been there for years now, but it's existence have been introduced to almost everyone for the latter years. I'm not aware on how this search engine chooses which website would be on it's top ten searches. I've been fully aware of how everything works when I've started working online and learned ways of it.
    There's lot of ways on product,website, blog promotions and it's getting better each time as new tools have been accessible to this users, like feed burner or RSS feeds.

  15. I think a funny headline should correlate to the content of the post / article. Readers that bite on to your headline are buying into a promise of something that the author has to deliver. Anything less, and you'd see a spike in bounce rates.

  16. Who are you trying to reach? And how would you portray your brand in the eyes of your customers?

  17. My Feeds think the rotation doesn’t look like much after all

  18. Fathers Day Presents says:

    Those funny words made my day! I would love to read more of this.

  19. Buy Domain says:

    Humor works for most businesses, and will do wonders especially in the form of funny headlines. However, if your brand stands for something serious, then you may want to use this tactic moderately.

  20. Now this is highly recommended post for me. I will surely email this to my friend.

    Have a nice day

    Anu Rana

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