February 18, 2009

Gift Wrap Like Amazon.com

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How Does Amazon.com Make Product Packaging Look Cool Again?

Here’s a tip that works if you’re in the business of selling physical products, and deal with product packaging or gift wraps.

In November 2008, Amazon launched it’s Frustration-Free Packaging aimed at getting rid of “wrap rage“. It’s a simple concept, with great potential to be a green initiative and buzz marketing tactic.

The letter below from CEO Jeff Bezos (and this video) sums it up nicely:
amazon-frustration-free-packaging-letter

How Has Amazon.com Capitalized on Frustration-Free Packaging?

The range of products with Frustration-Free Packaging is still limited (19 on my last count).

But just look at what they’ve done to create that buzz marketing effect:

  • Ranked #1 on Google with over 200,000 results for the term “frustration-free packaging” – think press releases, climate change articles, and more
  • Over 25,000 blog mentions
  • They encouraged customers to send in photos and videos to show how frustrating packaging can be for them – this would have attracted more traffic if it ran off YouTube or Flickr

How is Your Business Wrapping Products Today?

Can you think of ways to make your product packaging simpler or even better than your competitors?

Here are two things you can learn from Amazon.com’s Frustration-Free Packaging:

  • Eliminating “stuff” from your packaging won’t make it any less meaningful
  • That any simple small change in your business is worth “shouting” about

25 responses to “Gift Wrap Like Amazon.com”

  1. […] the original post here:  Gift Wrap Like Amazon.com Rate this topic: (No Ratings Yet) Tagged with: [ advertising, amazon-com, community-page, […]

  2. Hallmark adhesive gift wrap works like a sticky note to create a beautifully-wrapped gift without a lot of extra work. It is a first-of-its-kind product …

  3. Gift says:

    I love the idea when they wrap toys, i love to push the try me button

  4. Jackieg5756 says:

    I like the idea of wrapping the toys. This are so innovative.

  5. johannabartley says:

    They ranked first on Google for “frustration-free packaging” but that isn't a keyword many will consider using. How about “easy open package”? That sounds more like something I'd search for.
    Trianz

  6. Arjunramu says:

    Great idea. Will work I guess.

  7. Interesting post. I have stumbled and twittered this for my friends. Hope others find it as interesting as I did.

  8. Very interesting. Amazon's repackaging tactic is of exact timing.

  9. Swarovski says:

    How Does Amazon.com Make Product Packaging Look Cool Again? Here's a tip that works if you're in the business of selling physical products, and deal with …

  10. How Does Amazon.com Make Product Packaging Look Cool Again? Here's a tip that works if you're in the business of selling physical products, and deal with …

  11. Make Product Packaging Look Cool Again? Here's a tip that works if you're in the business of selling physical products, …

  12. Baby Gifts says:

    This lens is all about using creative packaging to make your creations stand out from the crowd and make them … How can you make your products look special? …..

  13. Adds a high-end look to your product package and is commonly used at the cosmetic … Make it easy for your customers to remember you and provide them with a way … Mall) called Home Again Home Again knows about the power of packaging. …

  14. Hampers says:

    Its what you don't know about product packaging that can bite you in the butt! … It looks too simple, unfinished and again confusing to the consumer. …

  15. Swing sets says:

    If product packaging does not influence consumer buying behavior, … The only area where packaging is actually working to make producers more money is in a scam that …

  16. Packaging may be marketers' first and only opportunity to make … just as soon as the economy shows signs of picking up again. … packaging out there look so boring, so similar, so uninspiring? …

  17. They need to change their appearance to be talked about again and to revitalise the … If consumers are prepared to pay more for a product in a packaging which appeals …

  18. Thanks for taking the time to discuss this,would you mind updating your blog with more information? It is extremely helpful for me.

  19. Can you think of ways to make your product packaging simpler or even better than your competitors?

  20. party band says:

    I got so many points here, that's why i love reading your post. Thank you so much!

  21. If consumers are prepared to pay more for a product in a packaging which appeals …

  22. Library App says:

    on Google with over 200,000 results for the term “frustration-free packaging” – think press releases, climate change articles, and more

  23. Online furniture store pays for their orders shipment in every delivery, so I suggest to contact furniture business owner for their shipment packaging deals.

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