Can you use a “Lowest Price Guarantee” for your Internet business? Here’s a must read tip
In our last post we talked about how Rob Walling’s copywriting tweak on JustBeachTowels.com boosted sales by 1000%.
But Why Did The “Low Price Guarantee” Work for JustBeachTowels.com?
Is this loss leader strategy something that can work for any Internet business?
Rob summarizes why this works for his Internet business in his post:
The underlying lesson is to make your customers feel at ease with what they are buying. And to do this you have to know your customer.
People buying beach towels from a website are doing it because they want to save time. They want to find a towel and make the purchase as quickly as possible. They want to feel good that they are making the right decision about their purchase, which is what “Low Price Guarantee” offers.
It gives them permission to buy here and stop surfing around looking for the best deal because they’ve found it.
It offers the promise that they don’t have to continue down the list of Google results. If they can find a towel they like, they can check this task off their list. No one goes online to window shop for beach towels; people want to get in and get out while still feeling good about their purchase.
Evaluate Your Customers First
So you see — before you can start using this loss leader strategy, it’s important that you understand your customers better. In any business with competition, your best bet is to stay away from just being the cheapest provider – it’s NOT a guaranteed way to multiply your sales profitably.
Well these tips are not that useful guys to be honeslt!
Thanks and Regards
Rob is right. People that shop online do so because they wanna save time. Getting a thousand results for a search isn't helping. The site that has the cheapest products should be first. This way people find what they need easier and the competition will reduce their prices in order not to lose their clients.
Trianz
I really learned just by reading your post thanks a lot, these are the methods that I should consider in my business.
Makes sense. Those tips are really worth keeping to heart!
Thank you for the tip, I really appreciate it. have been following your blog from a while and found it really very interesting.
yeah you have to understand the need of the consumers first before engaging in such business ventures.
I guess that's all part of knowing your customers
That Sounds interesting, I agree with you.Please keep at your good work, I would come back often.*
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Choice of a number of foreign students today, Italian is an interesting language spoken by 70 million people across the world. The University for Foreigners, Siena, is one institution that offers internationally recognized certificates in Italian language course. The other institution is “Accademia Italiana di Lingua” (AIL) in Florence. This institution in Florence also offers similar official certificates. CILS certificate is issued after passing the various levels of exams in Italian as a foreign language.
An easy way to win customers is to practice truth in advertising because nothing can beat saying the truth and nothing but the truth.
I really appreciate the work you do for filling the site with good content, pleasant design and good friendly attitude to your readers! Keep on going and good luck!
Thanks for help! This is just what I was looking for!
Well, when you want to increase you market share you can follow this strategy. But it can happen that your competitors will use it too.
I have been researching the topic of lowest price guarantees. Thanks
Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
The underlying lesson is to make your customers feel at ease with what they are buying. And to do this you have to know your customer.
They want to feel good that they are making the right decision about their purchase, which is what “Low Price Guarantee” offers.
Thank you friend for the information
The article is very professionally written. I enjoy reading every day
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