March 2, 2009

How I Tripled My Newsletter Mailing List With Discount Coupons


Stop Wasting Big Bucks To Build Your Newsletter Mailing List. This Article Reveals An Easy Tactic That Can Grow Your List By Over 200% Overnight

One of the key pillars to succeed in an online business is to have a solid newsletter mailing list. This means attracting “relevant” subscribers — people who would actually spend time to listen to you.

You’ve probably heard many different gimmicks in the market. Some of you may have spent money buying email lists, and seen very poor click-through rates. That’s simply because your subscribers are not relevant to your business / products.

But what other way can you use to build a relevant email list in the shortest time possible?

The Answer Lies in Tapping The Influence of Bloggers In Your Industry

Instead of just giving away freebies such as free reports, why not tap the power of blogs in your industry? Think about it. There are hundreds of thousands of bloggers who are probably out there today and interested in the things you do or sell.

This tactic reveals how you can connect with bloggers to promote your email list. It means finding a way to get in touch with “relevant” readers (i.e. the blogger’s readers), and using a freebie that any human being would want.

Step 1: Create a List of Reputable Bloggers

We’ve previously covered how you can do this easily using Google Blog Search.

Read it here: How to Create a List of Reputable Bloggers

Step 2: Create Discount Coupons (That You Would Want)

This is the easy and fun part. Find a way to create exclusive discount coupons for each blogger that you intend to work with. You can either do this with your shopping cart system, or keep track of it in a spreadsheet.

Try and create a list of possible discounts or freebies that you can offer. The goal is to provide one offer at any point in time, and change this every now and then. This gives you the opportunity to contact the blogger frequently to build a closer relationship.

If you need help on this, just read our previous tips on How to Create Discount Coupons & Track It

Step 3: Craft your Email

This is the most important step. You need to craft a good email that is able to capture the blogger’s attention and his/her readers’ attention.

Here’s an email we recently crafted for one of our clients:

Dear Ben,

I’m a big fan of your blog, and follow it daily on RSS. Love your latest post on “10 Ways To Stay Healthy”.

Our company, Pure Vitamins, recently launched a new range of supplements that provide holistic benefits for natural well being. It’s an amazing product, and we’re sure your readers will benefit from it. You can find more information about it here:

We would like to offer your readers an exclusive discount coupon when they subscribe to our newsletter. They can choose to use this discount immediately on any purchase.

Feel free to copy and paste the offer details below on to your blog or sidebar:

An Exclusive Surprise Awaits You!
Sign up for the Pure Vitamins newsletter & enjoy a 33% discount on your next purchase
Offer valid till the end of January 2009
Go to:

Feel free to email me for any help. I’d be happy to lend a hand and answer your questions.

In the meantime, keep up the great work with your blog!


Automate The Discount Coupon

Now, before you send out your emails to the bloggers, find a way to simplify the process of giving the discount coupon to new sign ups. This will save you the hassle of sending it out to every reader, one by one. Trust me, you don’t want to do that!

Ideally, you should create a dedicated mailing list to distinguish the readers that have opted-in through any of your partner blogs. This also allows you to tailor your emails to suit these customers who are will most likely be keen on some form of freebie before committing to a sale.

If you aren’t able to track the source of the referral or create another dedicated mailing list, then we suggest just creating a generic discount coupon that you can give out to anyone. The trick in this case is to avoid publishing the coupon on your own blog, and give the bloggers the chance to promote it through their blogs.

Here are some ideas to automate the process of giving out the discount coupon:

  • Update Your “Thank You” Page: mailing list software such as Aweber and iContact allow you to customise the “thank you” page that appears after a subscriber has opted-in. You can choose to update this page to include details of the discount coupon and offer
  • Send It Out Using an AutoResponder: if your mailing list software lets you send out auto response emails, then customize it to send the discount coupon via email on day 1. The sooner the better, as these subscribers would expect instant gratification
  • Send It Out Manually: we don’t recommend this if you’re expecting lots of hits. But if you don’t have an mailing list software like Aweber or iContact to begin with, then just find some time to send out a “canned response” to every new subscriber

Build A Quality Mailing List In No Time! Engage Relevant Bloggers To Do The Work For You.

Go ahead and give this a shot.

REMEMBER: Always focus on working with relevant bloggers. If you’re in the business of selling golf balls, then don’t go out looking for bloggers that blog about football. Stay relevant, and you will build a quality list in no time!

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