August 3, 2009

25 Beautiful Apple Email Newsletters

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Ever wondered what Apple’s email newsletters looked like?

Here’s a collection of 30+ email newsletters designed for selected Apple marketing campaigns.

As a marketer, you already know how difficult it can be to send “rich” email newsletters that contain stunning graphics. Apple does a great job at this by producing stunning email newsletters that can be read easily using any browser or email software.

Apple Store Black Friday (2008)

Apple Email Newsletter: Black Friday 2008

Apple Store Black Friday (2007)

Apple Email Newsletter: Black Friday 2007

Apple Ireland Email Subscription Update (2006)

Apple Email Newsletter: Apple Ireland Email Subscription Update 2006

Apple Store Opening – West 14th Street

Apple Email Newsletter: Apple Store Opening - West 14th Street

Apple Store Opening – Sydney

Apple Email Newsletter: Apple Store Opening - Sydney

Apple iPhone 3G – Arrival Teaser

Apple Email Newsletter: iPhone 3G

Apple iPhone 3G – Gift Card

Apple Email Newsletter: iPhone 3G Gift Card

Apple iPhone 3G – Order Confirmation Email

Apple Email Newsletter: iPhone 3G confirmation email

Apple iPhone 3G S – Arrival Teaser

Apple Email Newsletter: iPhone 3G S

Apple MacBook – Back to School (2009)

Apple Email Newsletter: Back to School 2009

Send Your Kids to Apple Camp (2007)

Apple Email Newsletter: Send Your Kids to Apple Camp 2007

Apple Graduation Day

Apple Email Newsletter: Graduation Day

iPod Touch for Valentine’s Day (2009)

Apple Email Newsletter: Valentine's Day 2009

iPod Nano for Valentine’s Day (2008)

Apple Email Newsletter: Valentine's Day 2008

Laser Engraving on iPod (2007)

Apple Email Newsletter: Laser engraving on iPod

iTunes Live: Berlin Festival (2008)

Apple Email Newsletter: iTunes Live Berlin Festival

Apple Store Audio Gear Guide

Apple Email Newsletter: Apple Store audio gear guide

Introducing iMac

Apple Email Newsletter: iMac

Introducing MacBook Air

Apple Email Newsletter: MacBook Air

AppleCare Protection Plan for Apple TV

Apple Email Newsletter: Apple TV

Apple WWDC (2009)

Apple Email Newsletter: Apple WWDC 2009

Apple WWDC (German newsletter, 2008)

Apple Email Newsletter: Apple WWDC 2008

Apple WWDC (German newsletter, 2008)

Apple Email Newsletter: Apple WWDC 2008

Aperture (German newsletter)

Apple Email Newsletter: Aperture (German)

iPhoto Winter Calendar (German newsletter)

Apple Email Newsletter: iPhoto Winter Calendar (German)

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March 2, 2009

How I Tripled My Newsletter Mailing List With Discount Coupons

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Stop Wasting Big Bucks To Build Your Newsletter Mailing List. This Article Reveals An Easy Tactic That Can Grow Your List By Over 200% Overnight

One of the key pillars to succeed in an online business is to have a solid newsletter mailing list. This means attracting “relevant” subscribers — people who would actually spend time to listen to you.

You’ve probably heard many different gimmicks in the market. Some of you may have spent money buying email lists, and seen very poor click-through rates. That’s simply because your subscribers are not relevant to your business / products.

But what other way can you use to build a relevant email list in the shortest time possible?

The Answer Lies in Tapping The Influence of Bloggers In Your Industry

Instead of just giving away freebies such as free reports, why not tap the power of blogs in your industry? Think about it. There are hundreds of thousands of bloggers who are probably out there today and interested in the things you do or sell.

This tactic reveals how you can connect with bloggers to promote your email list. It means finding a way to get in touch with “relevant” readers (i.e. the blogger’s readers), and using a freebie that any human being would want.

Step 1: Create a List of Reputable Bloggers

We’ve previously covered how you can do this easily using Google Blog Search.

Read it here: How to Create a List of Reputable Bloggers

Step 2: Create Discount Coupons (That You Would Want)

This is the easy and fun part. Find a way to create exclusive discount coupons for each blogger that you intend to work with. You can either do this with your shopping cart system, or keep track of it in a spreadsheet.

Try and create a list of possible discounts or freebies that you can offer. The goal is to provide one offer at any point in time, and change this every now and then. This gives you the opportunity to contact the blogger frequently to build a closer relationship.

If you need help on this, just read our previous tips on How to Create Discount Coupons & Track It

Step 3: Craft your Email

This is the most important step. You need to craft a good email that is able to capture the blogger’s attention and his/her readers’ attention.

Here’s an email we recently crafted for one of our clients:

Dear Ben,

I’m a big fan of your blog, and follow it daily on RSS. Love your latest post on “10 Ways To Stay Healthy”.

Our company, Pure Vitamins, recently launched a new range of supplements that provide holistic benefits for natural well being. It’s an amazing product, and we’re sure your readers will benefit from it. You can find more information about it here: http://pure-vitamins-for-everyone.com/holistic

We would like to offer your readers an exclusive discount coupon when they subscribe to our newsletter. They can choose to use this discount immediately on any purchase.

Feel free to copy and paste the offer details below on to your blog or sidebar:

An Exclusive Surprise Awaits You!
Sign up for the Pure Vitamins newsletter & enjoy a 33% discount on your next purchase
Offer valid till the end of January 2009
Go to: http://pure-vitamins-for-everyone.com/holistic

Feel free to email me for any help. I’d be happy to lend a hand and answer your questions.

In the meantime, keep up the great work with your blog!

Cheers,
Jim

Automate The Discount Coupon

Now, before you send out your emails to the bloggers, find a way to simplify the process of giving the discount coupon to new sign ups. This will save you the hassle of sending it out to every reader, one by one. Trust me, you don’t want to do that!

Ideally, you should create a dedicated mailing list to distinguish the readers that have opted-in through any of your partner blogs. This also allows you to tailor your emails to suit these customers who are will most likely be keen on some form of freebie before committing to a sale.

If you aren’t able to track the source of the referral or create another dedicated mailing list, then we suggest just creating a generic discount coupon that you can give out to anyone. The trick in this case is to avoid publishing the coupon on your own blog, and give the bloggers the chance to promote it through their blogs.

Here are some ideas to automate the process of giving out the discount coupon:

  • Update Your “Thank You” Page: mailing list software such as Aweber and iContact allow you to customise the “thank you” page that appears after a subscriber has opted-in. You can choose to update this page to include details of the discount coupon and offer
  • Send It Out Using an AutoResponder: if your mailing list software lets you send out auto response emails, then customize it to send the discount coupon via email on day 1. The sooner the better, as these subscribers would expect instant gratification
  • Send It Out Manually: we don’t recommend this if you’re expecting lots of hits. But if you don’t have an mailing list software like Aweber or iContact to begin with, then just find some time to send out a “canned response” to every new subscriber

Build A Quality Mailing List In No Time! Engage Relevant Bloggers To Do The Work For You.

Go ahead and give this a shot.

REMEMBER: Always focus on working with relevant bloggers. If you’re in the business of selling golf balls, then don’t go out looking for bloggers that blog about football. Stay relevant, and you will build a quality list in no time!

Post a Comment or read more about Email Marketing

October 11, 2008

Create control groups to measure your direct mail fulfillment process

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Lesson: create a control group for each direct mail campaign to measure the fulfillment process. Use this group to gain insights on the delivery time, physical condition upon receipt, insertion completeness, and more.

Most direct mail campaigns have a 2% success rate. In large businesses, it is common to find direct mail campaigns targeting over 50,000 customers in one mailshot. Email campaigns usually involve a larger number of customers as it’s much cheaper to run.

Mistakes tend to happen. In a recent campaign I was involved in, we sent direct mailers to 4,000 subscribers. It arrived on time, in perfect condition. However, instead of sending a direct mailer containing three inserts, we only sent two. Thankfully, most of the campaign details were delivered. The error was detected by our control group, and was due to an oversight by our fulfillment partner.

With direct mail campaigns, we often overlook the fulfillment process:

  • How long does it take for a direct mailer to reach your customers?
  • What is the condition of the direct mailer upon receipt?
  • Is the quality of the direct mailer good for postal handling?
  • Did you miss out on any insertions?


Solution:
it’s good practice to create a control group just to measure the effectiveness of your fulfillment process. This also serves as a check and balance if most of the work is outsourced.

In practice:

  • Start with a manageable group – 20 people is sufficient in most cases
  • Find participants in different geographic regions – distributed by city, and even residential type (home / condo)
  • Keep everyone updated on the delivery timeline and ETA
  • Collate feedback with straightforward questions: when did you receive it? creases & folds? did you receive page 1 and 2? etc
  • Use a web-based survey system to collate feedback. Wufoo or SurveyMonkey are worthy candidates for this
  • Reuse this tactic for email campaigns to measure junk mail deliveries, sender and subject line clarity, readability with / without images, etc