October 1, 2008

What is Marketing?

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Marketing is one of those things that is not just about advertising and sales. Well, at least most people think it is. In fact, it really is everything a company does to acquire customers and maintain a positive (and profitable) relationship with them.

I’ve come to learn a lot of useful things in this field. Most of these were learned through trial and error, smart people, and going broke twice. MARKETINGLY is my way of documenting the most important marketing lessons I have learned that can make a difference for businesses today.

The Goal: a lesson a day for the next 100 days to be “marketingly” different.

Enjoy, copy and share it!

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